ULTA - Reviews and experiences

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. It is a leading retailer in the United States that offers a wide range of cosmetics, fragrances, skincare products, hair care products, and salon services. The company was founded in 1990 by Richard E. George, the former President of Osco Drug, Inc., with the objective of providing an all-in-one shopping experience for beauty products and services. Ulta Beauty operates across numerous locations throughout the United States, providing an extensive selection of over 25,000 products across 500 established and emerging beauty brands. Additionally, its stores feature full-service salons offering hair, skin, and brow services. The company's success is attributed to its well-crafted retail strategy that merges the offering of high-end beauty products with mass-market affordability and accessibility, making it a unique player in the beauty retail industry.