- 25 Feb 2022
- Reading time
- 4 minutes
There are many coffee shops that sell their own brands of gourmet coffee. This market has become very competitive with the rise in popularity of specialty coffees, and cafés that create unique blends or roast beans to order for their customers. It's important that any business selling coffee pays close attention to the design of its packaging, so if you want to know more about it, keep reading!
1. Use quality materials
When you are designing your coffee packaging, consider the possibility that it may be on a supermarket shelf for some time. Therefore, it is essential to reduce the risk of damage by using a strong carton. As an alternative, you can also opt for more durable plastics with thicker material, so it doesn't get damaged too easily. You should also consider adding die-cut handles or an easier-to-carry design to the packaging. For example, if one person is putting away groceries, then they can just grab two packets at once and put them in their cart while carrying other items at the same time. It's more convenient than having to deal with carriers that do not have any die holes or plastic carry straps! There are also innovative compostable bags which are becoming more popular due to their environmental friendliness. This means they can be recycled without difficulty and disposed of in the correct composting facility.
2. Keep it simple
It is always a good idea to keep things simple when designing your packaging because this will make it easier for customers to understand what you are trying to promote or put across. You can do this by using the right colors, images, fonts, or symbols to convey your message. When designing your packaging, consider using actual images of freshly roasted coffee beans on your front label because this will make customers more tempted to buy it. This is because seeing the process of making the coffee will evoke their senses, and they will be able to almost taste the delicious beverage before buying it! It will also provide them with more context about where their coffees had come from, how they were grown and harvested. Therefore, they can easily identify if these types of processes are ethical or not.
3. Add relevant information
If you want to stand out from the crowd of coffee shops, then it is important to include information about your brand on the packaging. This can be done by displaying your logo, website address, and other contact details like phone numbers or email addresses. There is also room for including company values or making announcements that customers will find helpful or interesting. For example, you could announce product discounts, special events that are upcoming, or an explanation about what's in store for your business in the next year. If you run a coffee shop then it might be beneficial to you to make use of QR codes because this will provide customers with quick links to their social media accounts! When designing coffee packaging, make sure the look feels professional and clean, so it doesn't confuse customers into thinking that they are buying cheap instant coffee.
4. Keep it fresh
You should also consider including ingredients to learn more about the coffee they are buying. For example, if it's a special blend and its ingredients were sourced from all over the world, you can share this information with customers and make them feel even more excited to give it a try! You should also keep in mind that people want to know what exactly they will be drinking when they buy your product. Therefore, make sure the packaging gives clear instructions on how much of the ingredient is required for each cup. This will help save time and money as well as ensuring that customers get their coffee just right every single time. It also helps avoid any wastage because each cup will taste exactly how it was intended to.
5. Be creative
When designing your coffee packaging, you should also consider how to make your product stand out from the rest. To do this, you can make use of different shapes or sizes for each packet. This will give customers more options about which one they want to buy because it will be harder for them to choose just one flavor! If you are selling flavored coffee, then consider creating unique names that people might enjoy or find interesting. You should also promote the health benefits of drinking coffee without any additional sugar because this is important for maintaining a healthy lifestyle. The look of packets should include catchy taglines about why someone should drink your type of coffee over another brand's version, so be sure to think about this before drawing up designs.
Coffee is one of the most popular beverages in the world. The demand for coffee has increased throughout history because it provides people with a burst of energy and focus, which helps them stay alert and ready to take on their day. While instant coffee might be convenient, nothing beats the taste and aroma of freshly brewed coffee beans also have amazing packaging!