Cabela's Program - Reviews and experiences

Cabela's is a well-known retailer specializing in outdoor recreation merchandise, particularly focusing on fishing, hunting, and camping gear. Founded by Dick Cabela in 1961 in Chappell, Nebraska, the company started as a mail-order business when Dick Cabela began selling fishing flies he purchased during a furniture expo in Chicago. The business grew rapidly, leveraging catalog sales to reach a wider customer base. Over the years, Cabela's expanded its retail footprint, opening large-format stores across the United States and in Canada, which serve as destinations for outdoor enthusiasts. The stores are renowned for their elaborate displays, including museum-quality taxidermy, large aquariums, and demonstration areas. In 2017, Cabela's was acquired by Bass Pro Shops, another retailer specializing in outdoor gear, though the Cabela's brand continues to operate as a distinct entity within the combined company. The acquisition aimed to create a more efficient operation and enhance the overall customer experience by leveraging the strengths of both brands. Cabela's dedication to quality products and customer service has made it a beloved brand among outdoor enthusiasts.