
Björn Borg reviews
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When the reply finally came
"I actually bought this for my nagging lower-back pain and was half expecting the usual online shuffle. At first support ghosted me — I emailed, wai..."
Payment glitch made me do a double-take
"both orders went through. Charged twice, naturally. I messaged customer service, spelled out the whole messy timeline, and heard crickets for a few..."
Bought some really awesome stuff
"I absolutely love shopping on this website, eh! It's so easy to use and I earn points when I shop, sort of like getting free money to buy more..."
Reviews (28)
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When the reply finally came
24 reviews
I actually bought this for my nagging lower-back pain and was half expecting the usual online shuffle. At first support ghosted me — I emailed, waited, emailed again — classic. Then out of the blue a rep followed up, offered a return label and a quick tip that fixed the crooked strap (small thing, huge difference). That moment I sighed and thought, okay, worth it. Would've liked faster replies, but hey, it worked out and I'm relieved.
Detailed Ratings
When the reply finally came
I actually bought this for my nagging lower-back pain and was half expecting the usual online shuffle. At first support ghosted me — I emailed, waited, emailed again — classic. Then out of the blue a rep followed up, offered a return label and a quick tip that fixed the crooked strap (small thing, huge difference). That moment I sighed and thought, okay, worth it. Would've liked faster replies, but hey, it worked out and I'm relieved.
Hesitant but pleased
1 reviews
satisfied in the end. Saw this after a coworker tipped me, so I tried it despite being wary. First order was a mess — wrong size and colour, they asked for photos of packing I didn't keep and seemed to dodge responsibility so I gave up. Next time they fixed it quickly and politely, so yeah, decent comeback.
Detailed Ratings
Hesitant but pleased
satisfied in the end. Saw this after a coworker tipped me, so I tried it despite being wary. First order was a mess — wrong size and colour, they asked for photos of packing I didn't keep and seemed to dodge responsibility so I gave up. Next time they fixed it quickly and politely, so yeah, decent comeback.
Payment glitch made me do a double-take
6 reviews
both orders went through. Charged twice, naturally. I messaged customer service, spelled out the whole messy timeline, and heard crickets for a few days. Madelene eventually replied with a very cheerful "all good, orders dispatched", which, yes, was not good. I wrote back, asked them to review the original request and cancel the extra one. Silence. So my doubts before buying? Totally justified. Were they resolved? Not by the support team. On the bright side, the parcels did arrive intact and rejecting them at the door worked as a plan, so I didn't end up out the cost of a return to Sweden — small victory. I've had worse with smaller sellers, and I've had better with big-box retailers. I'm relieved it didn't cost me a fortune, but still annoyed at the lack of help. So yeah.
Detailed Ratings
Payment glitch made me do a double-take
both orders went through. Charged twice, naturally. I messaged customer service, spelled out the whole messy timeline, and heard crickets for a few days. Madelene eventually replied with a very cheerful "all good, orders dispatched", which, yes, was not good. I wrote back, asked them to review the original request and cancel the extra one. Silence. So my doubts before buying? Totally justified. Were they resolved? Not by the support team. On the bright side, the parcels did arrive intact and rejecting them at the door worked as a plan, so I didn't end up out the cost of a return to Sweden — small victory. I've had worse with smaller sellers, and I've had better with big-box retailers. I'm relieved it didn't cost me a fortune, but still annoyed at the lack of help. So yeah.
Sort of a relief in the end
1 reviews
they sent a prepaid return label and confirmed a full refund without more fuss. Not perfect timing, but the way they handled that last step made me breathe out. I kept the messages and took a quick photo before returning, just in case. So yeah, don’t assume every batch is the same, check right away. If they hadn’t fixed it, I would’ve been done with them, but now I feel like I got a fair shake. Small tip — try them on as soon as they arrive and keep the packaging. Little relief, and that’s human, right?
Detailed Ratings
Sort of a relief in the end
they sent a prepaid return label and confirmed a full refund without more fuss. Not perfect timing, but the way they handled that last step made me breathe out. I kept the messages and took a quick photo before returning, just in case. So yeah, don’t assume every batch is the same, check right away. If they hadn’t fixed it, I would’ve been done with them, but now I feel like I got a fair shake. Small tip — try them on as soon as they arrive and keep the packaging. Little relief, and that’s human, right?
Shoes Art. No. 2242584720
1 reviews
I've bought for the very first time shoes for me from your brand. (Art. No. 2242584720)
Unfortunately after really less wearing time, the frontal point or toe of both of my shoes got detached, they are not glued anymore.
It's very unfortunate since I expected much more quality from the first shoes I bought from you. If it would be just one shoe, it would be different, but being both at the very same time, is in my understanding, a clear message the shoes have a defect.
If I don't recall wrong, I've paid around 100€, and just 2-3 months later, the shoes are not intact anymore.
Therefore i ask you for a solution since you produced them and you might be aware of similar ongoing production issues.
I've attached several pictures where you can see what i am talking about.
I tried to keep away from top brands (Nike, Adidas, Reebok, Puma, Asics, etc.), thus i wanted to give a chance to you, unfortunately the experience has not been very successful so far. From my experience with other brands, you can expect the shoe to last at least 2 years. I work in a office, so the environment is shoe friendly.
Detailed Ratings
Shoes Art. No. 2242584720
I've bought for the very first time shoes for me from your brand. (Art. No. 2242584720)
Unfortunately after really less wearing time, the frontal point or toe of both of my shoes got detached, they are not glued anymore.
It's very unfortunate since I expected much more quality from the first shoes I bought from you. If it would be just one shoe, it would be different, but being both at the very same time, is in my understanding, a clear message the shoes have a defect.
If I don't recall wrong, I've paid around 100€, and just 2-3 months later, the shoes are not intact anymore.
Therefore i ask you for a solution since you produced them and you might be aware of similar ongoing production issues.
I've attached several pictures where you can see what i am talking about.
I tried to keep away from top brands (Nike, Adidas, Reebok, Puma, Asics, etc.), thus i wanted to give a chance to you, unfortunately the experience has not been very successful so far. From my experience with other brands, you can expect the shoe to last at least 2 years. I work in a office, so the environment is shoe friendly.
Gym wear that stands out
2 reviews
The gym clothes I bought from this brand are amazing in terms of quality and style. The designs are sleek and trendy, and the color choices are fantastic. The website was really easy to use, and my order arrived quickly, so I would definitely give them top marks.
Detailed Ratings
Gym wear that stands out
The gym clothes I bought from this brand are amazing in terms of quality and style. The designs are sleek and trendy, and the color choices are fantastic. The website was really easy to use, and my order arrived quickly, so I would definitely give them top marks.
Polyamide boxers
1 reviews
I gotta say, these polyamide boxers I got from here are just amazing. They're comfy, they let your bits breathe, and they last! Everything a guy could want in a pair of boxers. Seriously, once you try these, you won't go back to any other kind. The quality is top-notch and totally worth the price. Do yourself a favor and treat yourself to these boxers, guys!
Detailed Ratings
Polyamide boxers
I gotta say, these polyamide boxers I got from here are just amazing. They're comfy, they let your bits breathe, and they last! Everything a guy could want in a pair of boxers. Seriously, once you try these, you won't go back to any other kind. The quality is top-notch and totally worth the price. Do yourself a favor and treat yourself to these boxers, guys!
Quality clothing for everyday and sports use
3 reviews
I really like all the different clothes they have here for everyday and sports wear. The delivery was easy and the service was great. The stuff I bought has held up really well and seems like good quality.
Detailed Ratings
Quality clothing for everyday and sports use
I really like all the different clothes they have here for everyday and sports wear. The delivery was easy and the service was great. The stuff I bought has held up really well and seems like good quality.
Son's underwear purchase
1 reviews
I bought some undies for my kid at this store not too long ago. It was easy to order and the delivery came super fast. My son really likes this brand because they make good stuff. I'm happy with my shopping experience here.
Detailed Ratings
Son's underwear purchase
I bought some undies for my kid at this store not too long ago. It was easy to order and the delivery came super fast. My son really likes this brand because they make good stuff. I'm happy with my shopping experience here.
clothes and accessories
7 reviews
I had a really awesome shopping trip at this store, eh! The website was super easy to use, delivery was super quick, and the customer service was really friendly and helpful, eh! The clothes and accessories I got were top-notch quality, for sure. I would definitely recommend this store to anyone looking for high-quality stuff, eh!
Detailed Ratings
clothes and accessories
I had a really awesome shopping trip at this store, eh! The website was super easy to use, delivery was super quick, and the customer service was really friendly and helpful, eh! The clothes and accessories I got were top-notch quality, for sure. I would definitely recommend this store to anyone looking for high-quality stuff, eh!
Tights and Sweatshirt
10 reviews
I was really happy with the stuff I bought. The tights were super soft and comfy, and the color was so nice. The sweatshirt was just the right thickness, great for those slightly cooler summer days. Overall, I was really happy with my purchase and would totally recommend these items to others.
Detailed Ratings
Tights and Sweatshirt
I was really happy with the stuff I bought. The tights were super soft and comfy, and the color was so nice. The sweatshirt was just the right thickness, great for those slightly cooler summer days. Overall, I was really happy with my purchase and would totally recommend these items to others.
Underwear, perfect fit
6 reviews
Oh my goodness, I always buy undies from this brand because they're the best! The quality is always amazing and they fit me so well.
Detailed Ratings
Underwear, perfect fit
Oh my goodness, I always buy undies from this brand because they're the best! The quality is always amazing and they fit me so well.
Hanging out clothes thinking Björn Borg2. The stuff was super dope and arrived right quick! I wear Borg all the time, it's my fave.
24 reviews
The stuff was really awesome and arrived really fast! I wear Borg all the time because it's my favorite.
Detailed Ratings
Hanging out clothes thinking Björn Borg2. The stuff was super dope and arrived right quick! I wear Borg all the time, it's my fave.
The stuff was really awesome and arrived really fast! I wear Borg all the time because it's my favorite.
Slow return process
15 reviews
I bought some stuff from the store recently, but I ended up having to return them because they didn't fit right. The return process took forever and was super annoying. The customer service from the company was no help at all, I just got automated messages that didn't actually help. The advice they gave me just made everything take even longer. It's been 4 weeks now since I started the return and my items still haven't been processed. I'm getting really stressed out because I'm worried my package might be lost. This whole return experience has been awful and I'm so frustrated and disappointed. I definitely won't be shopping with this company again after all this.
Detailed Ratings
Slow return process
I bought some stuff from the store recently, but I ended up having to return them because they didn't fit right. The return process took forever and was super annoying. The customer service from the company was no help at all, I just got automated messages that didn't actually help. The advice they gave me just made everything take even longer. It's been 4 weeks now since I started the return and my items still haven't been processed. I'm getting really stressed out because I'm worried my package might be lost. This whole return experience has been awful and I'm so frustrated and disappointed. I definitely won't be shopping with this company again after all this.
Sweatshirt purchase
6 reviews
I got this amazing sweatshirt from a company in Sweden, not Canada! The delivery was so fast and the packaging was great. The sweatshirt fits perfectly and it's really good quality. I love ordering from them, they're so professional and way better than any UK company!
Detailed Ratings
Sweatshirt purchase
I got this amazing sweatshirt from a company in Sweden, not Canada! The delivery was so fast and the packaging was great. The sweatshirt fits perfectly and it's really good quality. I love ordering from them, they're so professional and way better than any UK company!
Seamless shopping experience
20 reviews
I always like to order straight from the website because I love checking out all the newest items and making the most of any sales or promotions. The payment process with Klarna is so easy, and from shopping to getting my order delivered, everything just flows smoothly.
Detailed Ratings
Seamless shopping experience
I always like to order straight from the website because I love checking out all the newest items and making the most of any sales or promotions. The payment process with Klarna is so easy, and from shopping to getting my order delivered, everything just flows smoothly.
Tracksuit set
1 reviews
I got a tracksuit from the store lately and gotta say, I wasn't too impressed with the material quality. The set I bought two years ago had way better material – this new one feels super thin and low quality. The old set lasted me a long time and was top-notch, so I was hoping for the same with this one. Even though I was let down by the quality, I gotta give it to the store for their fast delivery. That's why I gave them three stars for that part.
Detailed Ratings
Tracksuit set
I got a tracksuit from the store lately and gotta say, I wasn't too impressed with the material quality. The set I bought two years ago had way better material – this new one feels super thin and low quality. The old set lasted me a long time and was top-notch, so I was hoping for the same with this one. Even though I was let down by the quality, I gotta give it to the store for their fast delivery. That's why I gave them three stars for that part.
Boxers
3 reviews
I love shopping at this store! The boxers are so comfy and great quality. Ordering online is a breeze and the delivery is super fast. If there's a problem, they always fix it no problem. The designs are awesome too. I'll definitely be shopping here again!
Detailed Ratings
Boxers
I love shopping at this store! The boxers are so comfy and great quality. Ordering online is a breeze and the delivery is super fast. If there's a problem, they always fix it no problem. The designs are awesome too. I'll definitely be shopping here again!
Underwear
22 reviews
Well, let me tell you, I ordered some underwear online and they came super fast. The quality is amazing and they fit perfectly. The only bummer is that you can't return online orders at the store, but that's not a big deal. All in all, I'm really happy with my purchase and will definitely shop there again.
Detailed Ratings
Underwear
Well, let me tell you, I ordered some underwear online and they came super fast. The quality is amazing and they fit perfectly. The only bummer is that you can't return online orders at the store, but that's not a big deal. All in all, I'm really happy with my purchase and will definitely shop there again.
New activewear
1 reviews
I went to the store the other day and I was really impressed by the amazing service I got from this young guy in a cap. Even though the store was really busy, he still took the time to say hi to me, tell me all about the products, and he was super friendly the whole time. His customer service skills were top notch and he had a smile on his face the whole time which made my shopping experience great. It's nice to see that there are still people out there who care about giving good service in retail. I'll definitely be going back to this store for my next shopping trip.
Detailed Ratings
New activewear
I went to the store the other day and I was really impressed by the amazing service I got from this young guy in a cap. Even though the store was really busy, he still took the time to say hi to me, tell me all about the products, and he was super friendly the whole time. His customer service skills were top notch and he had a smile on his face the whole time which made my shopping experience great. It's nice to see that there are still people out there who care about giving good service in retail. I'll definitely be going back to this store for my next shopping trip.
About Björn Borg
Björn Borg is a Swedish apparel company named after the former world No. 1 tennis player, Björn Borg. Founded in 1984, the company is renowned for its emphasis on sportswear and underwear, though its product line extends into shoes, bags, and accessories. Björn Borg is characterized by its innovative designs and vibrant patterns, targeting a young, active consumer base. The brand has made significant strides in promoting a message of love and sport, leveraging the legacy of its namesake to inspire a spirit of competition and fairness. Over the years, Björn Borg has expanded its market presence globally, establishing a strong footprint in Europe while also tapping into markets in North America and beyond.
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Last update: October 13, 2025
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