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Customer acquisition is a great need of many businesses out there. But some business people may know that a greater need they have is customer retention instead. Thus, every serious business would certainly have brilliant strategies to keep customers coming back. One of the most popular ways to pull this off is what has come to be known as loyalty programs. Many airlines, hotels, coffee shops and so many other business categories today have their unique loyalty programs in place. However, for any business looking to start a new loyalty program or beef up an existing one, questions may arise concerning data security, revenue guarantee, reliability, cost, and other factors. As a result, any business looking to start a loyalty program of its own will want to know what is the best solution in the market before taking on the investment. Points are one such platform that advertises itself as one of the leaders of integrated loyalty program solutions. But what are Points really all about? How can the brand truly help you to power your brand's customer retention need? Do they have a good track record? Are their services reasonably priced? Do they have testimonies from both previous and existing clients giving credence to how trustworthy they are? We have not had a direct experience with them, and as such our answers might be coloured with bias.

About Points
Points is a Toronto-based brand with offices in the US (San Francisco), the United Kingdom, UAE (Dubai), and Singapore. According to a company statement, the brand was founded in the year 2000 by Rob MacLean and Christopher Barnard. The company claims that President Christopher "was named one of the 100 most influential leaders in fintech globally". The official statement also claims that both founders have extensive experience in high-profile fundraising ventures "including multiple equity financings and a strategic investment from InterActive Corp/IAC, a New York-based NASDAQ-100 leading internet firm" as well as leading "a North American team delivering over $2 billion in annual revenue". Points claim to have worked with some of the most popular brands that include Aeroplan, Citi, Hilton Honors, Virgin Atlantic, and Alaska Mileage Plan.

Products and services of Points
he company says they help airlines, hotels, and financial services brands to simplify the movement of loyalty currency and make it more profitable. They claim to achieve this by creating a deeper and more lucrative connection between the brands in question and their customer bases. They also advertise that their entire approach is fully data-driven, multifaceted, and easy-to-use. Points Admin goes on to assert that their platform has powered over 60 such programs across the world by this means. Some of the product packages offered by Points include currency retailing, travel accrual, everyday accrual, travel rewards, everyday rewards, and currency utility.

Compliments, complaints, and tips for Points
Have you ever used Points to power your brand's loyalty program? If yes, how would you rate the company's services? How much did they help you with retaining your customers and have them bonding with your brand? What are the payment options offered by Points? Were you satisfied with their customer service? Kindly share with us other comments and reservations about this service by writing an honest review of them here below. Your independent customer reviews about Points can help future customers build an impression about the brand. We await your feedback.