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The consumer is king. He is the one who determines the dynamics of the market. Every day he is more empowered and more informed to choose the option that he considers most valuable. For any company, it is important and essential to know its consumers. The consumer role is usually neglected since the company focuses more on the needs of the business. In understanding the consumer lies the success of the company. Once we identify, research and analyze it, we can come up with great findings of unmet needs that can lead to great ideas, products, and benefits. And that not only stops there since, through insights to customers and consumers, but we can also make great ideas come true by applying tactical marketing actions. By researching the consumer, we can identify a business opportunity or address a threat in advance. Also, we should have already identified the profile of our consumer, which is made up of demographic variables such as gender, age, education, income, employment status, etc. And character variables, such as perceptions, beliefs, attitudes and motivations. The mentioned variables are not easy to identify and analyze, but they are very rich in information since they are generally the ones that most influence purchasing decisions and behaviour. If you seek to carry out market research, Life point could be an organisation you might want to consider giving a try.

About LifePoints
LifePoints is a company developed to provide its clients with customers research, evaluation and analysis about their businesses. The organization was established in 1946 as National Family Opinion, NFO and TNS. That year, they conducted their very first research study. They assert to creating revolutionary solutions for brands and companies to better understand consumers. The company also boast of being ranked as amongst the world’s largest providers of customer research and analysis, operating globally across 70 countries with a community of over 5,000,000 members from all over the world. We suggest you read honest customer reviews of LifePoints here to learn more about the company.

Products and Services of LifePoints
LifePoints provides their clients with customer research through various methods which include online surveys mini-polls, product testing and other types of data collection. The company utilize their large community of consumers, to derive customers opinions and views through online surveys. The information collected from surveys reaches clients but will always conceal individual identity. Survey results are aggregated by combining responses with those provided by other participants who have also completed the online survey. “This data is stored in a database that can be analysed by our clients, but personal data will never be revealed, sold or trade” claimed LifePoints.

Compliments, complaints and tips for LifePoints
Have you been able to ever patronize LifePoints for your tickets? Was their customer's research reliable? What are your experiences as a member of LifePoints? Were you rewarded for the surveys you participated in? Would you consider them qualified customer researchers? Is the firm worth suggesting to your friends and colleagues? What can you say about the experience of your investment after giving them a try? We await your feedback.