
Ninety Percent - Reviews and experiences
Nov 2023-Apr 2026
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Reviews (12)
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The white shirt that stuck around
The white shirt that stuck around
ProductFolding laundry last weekend I realised the white shirt on top was the exact one I grabbed five years ago — still fits, still soft, hasn’t yellowed. I needed dependable basics after a move and getting fed up with shirts that fall apart after one wash. This cotton breathes, keeps its shape and layers well — cozy but not sloppy. I've bought a couple more basics since; small wear at the cuff, but honestly I'm happy. Great pick for everyday wear. Worth it, pretty much.
That unbox moment
That unbox moment
ProductI actually braced myself because I've had crappy online orders before, but the second I opened the box I knew I was sold. The fit matched the photos, the fabric felt better than I expected, and that little detail on the sleeve was exactly right. Returns were simple too — fast label, fair cost, no drama. I still compare with other shops, and this one stood out. Happy I took a chance; would tell a friend to try it, honest and really worth it.
Really pleasantly surprised by the whole thing
Really pleasantly surprised by the whole thing
Product
“Did I just pay for flimsy fabric?” “Will the sizes be all over the place?” I started checking reviews after the fact and saw a mixed bag, which made me a little twitchy. Anyway, the real surprise was delivery: placed the order on a Thursday and the package was on my porch by Sunday. Three days. That alone calmed me down more than I expected.
The pieces themselves are proper good. The fabrics feel weighty in the right way — not scratchy, not cheap-feeling — and the cuts look exactly like the photos. Sizing actually lines up with the descriptions (this is not something I take for granted — been burned before with brands that list “true to size” and then send something enormous). One thing I want to call out specifically is the material quality. It’s the sort of detail that makes you go “oh, okay” when you try things on; seams sit well, the knit has body, and everything washed as you’d hope. That’s a small thing but it really changes how much you wear something.
I did compare notes to other shops I’ve used — some of which hyped their stuff and then delivered disappointment — and this felt refreshingly honest. Prices seem fair, maybe even a steal given the finish. My only gripe is that the collection is small, which I get is on purpose (slow fashion and all), but I wish there was more to pick from right now. Not a dealbreaker — more like mild frustration because I already want another set for next season. All in all, very happy with the buy, relieved I didn’t have to return anything, and already planning a return visit when new pieces drop. Felt relaxed ordering, pleased with how things arrived, and honestly a bit chuffed that it all worked out.
Black Tshirts
Black Tshirts
ProductI ordered these black t-shirts for myself and also as Christmas gifts. They're a bit thinner than the ones I normally wear, but they're really cozy, stylish, and feel so soft against my skin. The fabric is top-notch and the quality is excellent. I liked them so much that I plan on getting more to use as undershirts, regular t-shirts, and even to sleep in. They're just that comfy!
About Ninety Percent
Ninety Percent is a London-based sustainable fashion brand known for its commitment to ethical manufacturing and materials. Established to change the landscape of the fashion industry, the company dedicates 90% of its distributed profits to charitable causes and those who make the collection happen. The brand encourages consumers to vote for a preferred cause at the point of purchase, fostering a unique connection between the purchase and its impact. Ninety Percent uses sustainable materials to craft its collections, aiming to reduce the environmental footprint of its products while promoting fair labor practices. The company's approach to fashion emphasizes transparency, sustainability, and social responsibility, distinguishing it in the market as a leader in ethical fashion.
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Last update: April 19, 2026
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