Ninety Percent - Reviews and experiences

Ninety Percent is a London-based sustainable fashion brand known for its commitment to ethical manufacturing and materials. Established to change the landscape of the fashion industry, the company dedicates 90% of its distributed profits to charitable causes and those who make the collection happen. The brand encourages consumers to vote for a preferred cause at the point of purchase, fostering a unique connection between the purchase and its impact. Ninety Percent uses sustainable materials to craft its collections, aiming to reduce the environmental footprint of its products while promoting fair labor practices. The company's approach to fashion emphasizes transparency, sustainability, and social responsibility, distinguishing it in the market as a leader in ethical fashion.