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    We live in a world where information is pivotal in everything we do. There are many methods of information transmission and storage. One of the overlooked methods of information transmission and storage is through journal articles. Journals serve as a scientific filter and have the responsibility to refine and define information. Journal articles serve as the final result of any research, and a researcher's work and brilliance are judged majorly by the number of publications they have as well as where they appear. Journals have become an integral part of the academic infrastructure. Authors may publish for a range of purposes and the form of the article can vary considerably. A journal is often perceived to comprise majorly of research articles but there are a wide variety of articles that serve the purpose of transmitting information and provide essential information to the people. News, editorials, letters, reviews, commentaries, images, audio clips and other forms of ‘article’ can be equally useful to researchers, and journals comprised of all these forms of articles. With technological advancement and the use of the internet, journals can now not only be published on paper but also found online. This creates a broader platform for the provision of essential information to the community. The importance of journals cannot be overstated. Nature is a company that claims to understand this and hence, prioritizes resources in the publication of scientific journals online.

    About Nature
    Established in 1869, Nature is a publishing company that publishes various contents including journals, databases and online products and services across the life, physical and applied sciences and, most recently, clinical medicine. Nature claims to offer contents ranging from daily news from award-winning journalists, expert opinion and practical methodology to more high impact research and reviews. The publication company claims to aid and serve the research community by publishing its most important discoveries—findings that takes knowledge further and address some of the greatest problems that we face as a society today. Nature claims that its journals publish not only essential research but also reviews, critical comment, news and analysis. The company claims that every month, over 9 million people read news, analysis and commentary on their platform. The publication company claims to be committed to developing a new generation of scientists through their backing for the Nature Awards for Mentoring in Science, the John Maddox Prize for Standing up for Science and the Nature Research Awards for Inspiring and Innovating Science. Nature asserts to have principal offices in London, New York, Berlin, Shanghai and Tokyo, and offices in cities worldwide. You should read independent customer reviews of Nature here before visiting their website.

    Products and Services of Nature
    Nature offers various contents and author and researcher services. The contents offered by the company are journals, nature index, articles, and protocol exchange. Nature offers author and researcher services such as reprints and permissions, research data, language editing, scientific editing, nature masterclasses, and nature research academies.

    Compliments, Complaints, and Tips for Nature
    Have you used Nature publications? Are their contents worth the read? Would you recommend Nature to your family and friends? Kindly share your experience using Nature. Please, note that your feedback will be immensely treasured.

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