GAP - Reviews and experiences

GAP Inc., commonly known as Gap, is an American multinational clothing and accessories retailer. It was established in 1969 by Donald Fisher and Doris F. Fisher in San Francisco, California. The company operates six primary divisions: Gap (the namesake brand), Banana Republic, Old Navy, Intermix, Athleta, and Hill City. Initially, the store aimed to sell Levi's jeans and records but expanded quickly to house its own brand of clothing, focusing on a wide range of casual and wearable fashion for men, women, and children. Over the years, Gap became a significant player in the global retail market, known for its denim, basics, and stylish seasonal offerings. Through its various brands, it addresses a broad demographic, from budget-conscious consumers at Old Navy to more upscale offerings at Banana Republic. Despite market fluctuations and changes in consumer trends, Gap Inc. has remained a key figure in retail, with a strong presence in physical stores worldwide and an expanding online platform.