Pandora - Reviews and experiences

Pandora A/S is an internationally renowned Danish jewelry manufacturer and retailer, known for its customizable charm bracelets, rings, necklaces, and watches. The company was founded in 1982 by Per Enevoldsen and his then-wife, Winnie Enevoldsen, in a small jeweler's shop in Copenhagen. Initially, Pandora sourced its jewellery from Thailand, but as demand grew, it shifted towards manufacturing its products in Thailand in 1989, focusing on wholesale to international markets. Pandora launched its now-famous charm bracelet in 2000, which has since become a significant part of the brand's identity, propelling the company into global recognition. Today, Pandora operates and manages a vertically integrated business model from in-house design and manufacturing to global marketing and direct distribution in most markets. Pandora's products are available in more than 100 countries on six continents through approximately 7,800 points of sale, including more than 2,700 concept stores. The company aims to create high-quality, hand-finished jewelry accessible to the broad audience and practices a commitment to corporate responsibility in its operations.